A well-known, international outdoor recreation products manufacturer came to us to engineer an online marketing and advertising structure for four of their best selling product categories – including their highly sought-after handheld water filtration systems.
Popular with hikers and outdoor enthusiasts, their water filtration systems last for hundreds of thousands of gallons and one filter can easily provide clean drinking water – with regular use and proper maintenance – for 10 years.
After some analysis, we found out that US, EU, and CA big box retail sales (stores like REI, Cabelas, and Walmart) account for only a portion of their profits. The owner told us the true “billion dollar opportunity” for their water filters was in water relief efforts globally. He also said they could save – and certainly improve – the lives of people worldwide; literally solving the global water crisis, one palm-sized water filter at a time.
In addition to a branding refresh and website redesign for the entire brand, they recruited us to help craft the narrative and marketing strategy for their new international water relief push.